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Consumer Trends: Consumers Trust Blogs Over Big Corporations | Food Manufacturing

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
by The American Chemical Society

Earlier this year, bloggers scored a high-profile victory in their campaign against a common bread ingredient — also used in yoga mats and other plastics — when Subway announced it was dropping the substance from its dough recipe. The case highlights the powerful influence of online campaigns, and how they are changing the food industry, according to an article in Chemical & Engineering News (C&EN), the weekly news magazine of the American Chemical Society.

http://www.foodmanufacturing.com/news/2014/05/consumer-trends-consumers-trust-blogs-over-big-corporations
 

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